Firefly and Dayvan Cowboy

Firefly and Dayvan Cowboy
We are glad to introduce the Dayvan Cowboy and the Firefly, fruit of an amazing new collaboration with our close friends at Cinelli. The partnership stems from a merge between Deus and Cinelli’s know-how and a shared passion for art and steel. The Dayvan Cowboy is an off-the-shelf and ready-to-ride bicycle based on a Columbus steel frame with a wonderful paint job designed by the Deus Creative department in Australia. A platform born to be a city commuter or a countryside explorer. A tig-welded steel frame and fork, enough space for large tyres and a mudguard, a 1x10 transmission with a Shimano Deore rear derailleur and an FSA crank with a lot of possibilities for aftermarket customisations and updgrades. The Dayvan Cowboy has also mounts for front and rear rack. The Dayvan Cowboy is available in three different sizes. The Firefly is an easygoing, ready-to-ride Deus Cinelli bike. We have chosen a tig-welded Columbus steel frame for its reliability and look, a Deus paint job and front rack complete the job. A single speed transmission with a flip-flop hub (freewheel or fixed gear) gives the bike a minimal feeling and makes for an effortless ride. The easy-entry frame gives you endless possibilities for commuting and everyday use. The Firefly is available in two sizes. The Dayvan Cowboy and Firefly are available online and in the Deus Temples of Milano, Los Angeles and Sydney. Europe price: The Dayvan Cowboy 1.300 euro The Firefly 1.000 euro BUY NOW Ph: Marco Renieri

On the edge of Harajuku, a bold new sign has risen - The Residence of Impermanence - in Harajuku, Tokyo, is back. Art, surfboards, motorcycles, apparel, café, music - a place where all kinds of enthusiasms collide. Step inside to the Deus Café - a breezy open ceiling space, serving all-day breakfast and the perfect energy for every moment. We're not ones to argue with that. Climb the spiral staircase to surfboards quietly lined against a softly lit backdrop.

Shaped exclusively for the Residence by Takuya “Tappy” Yoshikawa, Tetsuya Ogawa, and Jared Mell, each board is one of a kind. Sofas once beloved at the former Harajuku store — crafted by TRUCK Furniture and Stephen Kenn — have been reupholstered and brought to life for their next chapter. They’ll take on new character with time — just like this place. We invite you to settle in and enjoy the flow.

Same name. New form. The spirit remains, just slightly rearranged. Come in, stay awhile. Find us at 2-32-5 Jingumae, Shibuya-Ku, BPR Square Jingumae 1-1F & 2F Tokyo.

In Benzin Veritas!

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