Milano Social Ride

Milano Social Ride

We cycle together because bicycles never let us down – no matter the level of performance- cycling is good for your health and especially for your spirit.

DeusCYCLEWORKS has always believed this. Now, thanks to our friends from the Cinelli Family and the precious support of the Cinelli Team, we have realised different RIDES where we gathered bicycles and cycling enthusiasts and followed the same track, wheel to wheel, rolling around Milano and talking about our passion for two wheels.

The MILANO SOCIAL RIDEs get us around the city but what’s more, thanks to their simplicity and dynamism, they’ve also been noticed outside the city border. We started out together with our Yellow Landmarine from the Portal of Possibilities during a warm July evening, reaffirming that special coexistence of pedal power and horse power, that is part of the Deus essence.

We then passed through the DeusCYCLEWORKS Cafe, the new bicycle temple in the heart of the city and ended the program of the year with an amazing gravel ride between mud and sky on an autumn day.

The season has now ended, but the best thing is that we are just at the beginning of this adventure, and we want to push it beyond the city borders and, why not, over international ones too.

We’re working hard for the 2020 program schedule, if you’re one of ours, stay tuned.

Photo: Marco Renieri e Loris Lillo

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Pedalare insieme, a prescindere dalle performance, perché la bicicletta non delude mai e fa bene al corpo, ma soprattutto all’umore.

DeusCYCLEWORKS ha sempre creduto in questo e grazie ai nostri amici della Cinelli Family e al prezioso contributo del Team Cinelli, siamo riusciti a realizzare una serie di RIDE per riunire anime della bicicletta, seguire insieme una traccia che ha ruotato intorno a Milano e raccontare la nostra passione per le due ruote.

Le MILANO SOCIAL RIDE hanno fatto il giro della città e non solo, facendosi notare oltre i confini e amare per semplicità e dinamismo. Siamo partiti insieme alla nostra Yellow Landmarine dal Portal of Possibilities in una calda serata di luglio, dimostrando la speciale convivenza di due ruote e motori che caratterizza l’essenza Deus. Siamo passati per il DeusCYCLEWORKS Cafe, nuovo tempio bici nel cuore della città, per concludere le tappe di quest’anno, in una giornata d’autunno tra fango e cielo, per una divertente gravel ride.

La stagione è finita ma la cosa più bella è che siamo solo all’inizio di questa avventura che vogliamo spingere fuori dalla provincia e perché no, fuori dai confini nazionali.

Stiamo lavorando alle date 2020, se sei dei nostri, rimani sintonizzato!

Foto: Marco Renieri e Loris Lillo




On the edge of Harajuku, a bold new sign has risen - The Residence of Impermanence - in Harajuku, Tokyo, is back. Art, surfboards, motorcycles, apparel, café, music - a place where all kinds of enthusiasms collide. Step inside to the Deus Café - a breezy open ceiling space, serving all-day breakfast and the perfect energy for every moment. We're not ones to argue with that. Climb the spiral staircase to surfboards quietly lined against a softly lit backdrop.

Shaped exclusively for the Residence by Takuya “Tappy” Yoshikawa, Tetsuya Ogawa, and Jared Mell, each board is one of a kind. Sofas once beloved at the former Harajuku store — crafted by TRUCK Furniture and Stephen Kenn — have been reupholstered and brought to life for their next chapter. They’ll take on new character with time — just like this place. We invite you to settle in and enjoy the flow.

Same name. New form. The spirit remains, just slightly rearranged. Come in, stay awhile. Find us at 2-32-5 Jingumae, Shibuya-Ku, BPR Square Jingumae 1-1F & 2F Tokyo.

In Benzin Veritas!

Instagram - @deuscafe_tokyo
Instagram - @deusexmachina.jp